
Three ways sales and marketing alignment reduces costs
Discover how aligning sales and marketing can help companies to reduce their costs.

How to improve customer experience?
It is important to ensure improvement in customer experience. In this article, you will find some tips to optimize the customer journey.

The benefits of aligning sales and marketing
Why is sales and marketing alignment important ? Both marketing and sales teams have the same goal of driving sales and revenue, so it is crucial to keep them aligned.